Business & Career Development Center

Spotlight · Distinctions · Blueprint

1
Track 1
Safety & Compliance
Spotlights
🎨 Instagram
Brand Mood Board
Study the visual identity of 6 real nail businesses — colors, fonts, photography, and overall vibe.
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✨ Instagram
Personal Brand Mood Board
Study 6 individual nail techs and how their personal brand shines through everything they do.
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Distinctions
🧫 Quiz · 22Q · 90%
Infection Control
Sanitation, disinfection, sterilization, Utah compliance, and communicating your safety standards.
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🩸 Quiz · 15Q · 90%
BBP Certified Professional
The updated blood exposure protocol, sharps handling, PPE, and the state board question most students miss.
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Blueprints
📌 Pinterest
Your Mood Board
Open Pinterest and build your brand mood board — colors, textures, vibes that represent your future business.
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2
Track 2
Brand & Business Identity
Spotlights
💰 Website
Pricing & Language Psychology
Explore how service names, descriptions, and pricing attract different ideal clients.
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🏥 Instagram
Medical Nail Technician
Discover how nail techs use their medical certification to build unique business models.
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🏆 Instagram
Nail Competitions
International and US competitions — Nailympia, INJA, SkillsUSA, and how competing builds your career.
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🌏 Instagram
International Nail Culture
How nail culture differs around the world — from Japanese precision to Russian technique to Korean trends.
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🤝 Instagram
Non-Traditional Clients
Serving men, athletes, medical clients, and other underserved markets in nail care.
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Distinctions
◐ Builder
Brand Compass
Build your complete brand identity — color palette, typography, visual style, and brand voice.
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💰 Coming Soon
Pricing & Money Mindset
Cost of goods, pricing psychology, and building a menu you're proud of.
3
Track 3
Business Structures & Career
Spotlights
📱 Instagram
Instagram & Content Strategy
Bio setup, feed consistency, and caption voice — how brands tell a cohesive story.
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🦶 Instagram
Toenail Reconstruction
A specialty niche that combines technical skill with real impact on clients' lives.
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🏠 Instagram
Client Experience & Space Design
11 salons that prove your space IS your brand. What does yours say about you?
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🏢 Web
Building Your Own Space
From suite rentals to medical office conversions — 6 space models with Utah-specific options.
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Distinctions
🏢 Builder
Business Model
Five business models — design your business around the life you want and the season you're in.
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📋 Coming Soon
Track 3 Elective
More career development tools coming soon.
Blueprints
🤖 Coming Soon
Your AI Brand Assistant
Build a custom AI assistant that writes in your brand voice — captions, replies, and client messages.
✏️ Coming Soon
Logo Creation
Create your own logo in Canva — marks, type pairings, and export-ready files.
4
Track 4
Client Experience & Communication
Spotlights
💡 Web
Beyond the Desk
Income streams beyond client services — education, product lines, content creation, and more.
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📚 Instagram
Nail Tech to Educator Pipeline
How nail techs transition into education — brand ambassadors, academy instructors, and course creators.
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🛍 Web
Retail & E-Commerce
Building product lines, cuticle oils, merch, and online stores alongside your nail business.
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Distinctions
🤝 Builder
Client Experience
Consultation, Luxury Language, reading client cues, GRACE framework, and retention strategies.
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💬 Coming Soon
Track 4 Elective
Advanced communication and client connection tools coming soon.
Blueprints
📄 Coming Soon
Instagram Bio Builder
Write a bio that books clients — who you serve, what you do, and how to reach you in five lines.
📝 Coming Soon
More Blueprints
Step-by-step guides for building your business assets — from service menus to marketing plans.
💎
Bonus Distinction
Beyond the tracks — deeper business work for students ready to go further
🧮 Coming Soon
Reverse Engineer Your 100K
Interactive business calculator — break $100K into weekly numbers, map your costs, and design your ideal week.
🎓
Alumni
Continuing education for Elayne & Co. graduates
🎓 Coming Soon
Alumni Distinctions
Advanced skills, business growth, and staying sharp in the industry you love.
✦
Explore
For prospective students — get a taste of what makes us different
🔮 Interactive
Discover Your Nail Pro Archetype
Take this interactive quiz to discover what kind of nail professional you'd be.

📷 PHOTO PLACEHOLDER — Upload your campus and student photos to add here